Changemakers - what communication will look like in the world of digital natives

Bergh's School of Communication was in 2009 voted - The Future Lions School of The Year in Cannes. Rector, Sofia Strömberg and Program Director and Head of Interactive Communications, Peter Kamstedt, will take you on a journey through the school where you meet creative and innovating students.

You'll hear about how classical theories are combined with cutting edge solutions that serve as a guide on how the next generation will solve communication challenges.

Sofia Strømberg is the head master of Bergh's School of Communication, She has since she was in her early twneties worked in the communications industry when she started sagt@ gjort, which under the name Springtime became one of Sweden's largest and most significant communications agencies. She was elected Economic woman of the year in 1999 and has served on the board of both professional organizations and academic institutions. She is a frequent moderator and speaker, who since 2000 have spoken about the power of word of mouth and digital networks.


Peter Kamstedt is responsible for Interactive Communications in Bergh's School of Communication and strategic advisor for companies using Internet as a business platform. Peter was previously a partner at Pixshift, wich after a merge became the Great works and which now counts as one of the world's 10 most creative interactive agencies.