Cross-Nordic marketing and ebusiness

Cross-Nordic marketing and ebusiness – simple tactics and elegant quick wins to triple the size your marketplace The Nordic markets are very similar in nature and the Danes, Swedes and Norwegians share a many common traits, culture and purchase power. With the latest addition where the rules and regulation for business across the Nordic region have been coordinated the last barrier against cross-market sales have fallen.

With the Norwegian market as a starting point we explore the potential for online business in Denmark and Sweden and map the most import factors to be aware of before entering the online markets in these countries.

As a participant you also get insight into what websites are central in the respective markets and how the local marketing models differ across the region.
 
Join Senior Partners Steen Rasmussen and Henrik Stenmann from IIH Nordic for a session where we delve into the characteristics of the Nordics markets in a session design to help you break down to borders and get access to 15 million new customers – with a profit.
 
IIH Nordic
With more than 10 years experience in online marketing services IIH Nordic have specialized in providing all localized services ranging from Google AdWords, banners, Facebook and Seach engine optimization to online reputation management , landing pages and microsites in Danish, Swedish and Norwegian.
 
Steen Rasmussen, Senior partner and ebusiness evangelist, IIH Nordic. Steen Rasmussen is one of Denmarks most experienced online business profiles and presenters. He is the national representative of Web Analytics Association and have 10 years of practical working experience with online marketing, optimization of websites and web analytics – references range from Kilroy Travel over Experian and Egmont to Microsoft and Johnson & Johnson.

 
Henrik Stenmann, Senior partner and Online marketing specialist, IIH Nordic. Henrik Stenmann have been working professionally with the internet since 1999 with a clear focus on online marketing through user studies and visitor surveys. This knowledge regarding the users have since then been utilized to specialize even further in online marketing. His constant focus on “actions” have made him a significant authority on conversion rate marketing and he is one of Denmarks leading authorities on Google AdWords. References includes brands as SAS, SIXT, ELLOS, SAS Institute and Price Waterhouse Coopers.