Only together can we conquer the lost

How will the national focus on digital content on the tablet be and how will a new national ad network look like?

We are living in a turbulent world where global players eat more and more into the local operators' business models. The global players possess an expertise that traditional channels have difficultys understanding. They make more and more of the content distribution, media terminals and ad networks, and taking over ever faster. Reaching into the core business of many local companies in the country.
 

Is there anything we can do, or should we just accept their occurrence and their right to dominate the local market also. Or should we learn from the network economy, work together on parts of the value chain where we do not need to compete, then building a network to distribute our products into!

Mikal Rohde will take us through a workshop / seminar that illuminates and specifies how a national investment of digital content on the reading level might look like, and ideas about how a new national ad network can be.

His clear message is that even if the global players have taken a good position, it is not too late to gather forces for a counterattack. To survive in the future, one must even take a position that makes it possible to control the value chains in the future.