Scandinavian E-mail Marketing Success 2010

This workshop will update you on trends and opportunities in e-mail marketing in 2010. In addition, you will gain experience from the Scandinavian success case.

The agenda:

• What is required and how to succeed with this in 2010?
• How to build up your e-mail strategy
• How to succeed with integrting video in e- mail.
• How often should you communicate through e-mail?
• How to communicate with different audiences in your e- mailbase?
• How to ensure that your newsletter is opened!
• How do you work with e-mail that has 70% open rate?
• What you need  to do to increase the response on your e-mail marketing
    - How can social media help to increase response?
• How do you work with continuous improvements in email response?

Anders Frankel is the main man behind Apsis - a company that is the e-mail marketing backbone for more than 5000 European companies. He is also the author of 4 books on e-mail marketing, and is a much sought after speaker.