Search and social media

Within digital marketing, we have long focused on paid media. Paid search (SEA) is an area of growth that gets much attention, while organic search (SEO) is often overlooked. The same applies to social media.

In this workshop / seminar we will demonstrate how a changed focus towards "owned media" and "earned media" can cancel out (and in cases exceed) the value of paid media. We will also show how the use of different type of media makes the total more efficient.

The workshop will be led by Anders Hjorth, CEO Outrider EMEA

Anders was one of the founders of Relevant Traffic, a leading search engine marketing agency in Europe in his time. He worked with the SEO long before the Internet took off and before the paid search came on the map. He is Danish and has been active in online marketing in France and Europe since 1997. Anders was the first Qualified Google Advertising Professional in France, and is today an international high-class speaker at conferences around the world. He speaks French, Spanish, English and Danish fluently, and holds a Masters from ESCP-EAP European School of Management and a Bachelor's degree from Copenhagen Business School "