Sosial media in practice

“Hashtaggen” (INMA's professional group for social media) will hold a workshop and seminar on social media in practice.

During the day it will be presented six cases witch all represent groundbreaking and thorough work with the help and the use of social media. We look at the use and effect in relation to customer service, reputation, and not least the sale and use of social media in marketing campaigns.

The workshop/seminar will be a mix of lectures, case presentations and discussions, not least where the participants will help to provide input on their experiences on the use of social media.
The aim of this seminar is that participants will gain a lot of new experiences and hands-on knowledge in the use of social media. We look at the success recipes - learn from some of the best Norwegian cases.

SOCIAL MEDIA & PROMOTION

Paradise Hotel, TV3

Achieving conversation with the users, how campaign turned into income!
Bengt Berglund, Project Manager, Paradise Hotel

Red Cross

How social media is used as a promotional channel for recruiting new members - and the ROI achieved in relation to traditional advertising
Christina Beach, Marketing Consultant, Red Cross

SOCIAL MEDIA & REPUTATION

Mercur Center

How a traditional shopping mall are using new channels to increase sales, get positive reviews and improved brand recognition.

Pia Biermann, Director, Center Mercur

Buskerud University College

How to create increased feelgood feeling associated with the brand name and build proxies to students - user engagement and performance

Jan Henrik Kulberg, Webeditor

SOCIAL MEDIA & SALES

Topp

The magazine Topp had last year's best performance through increased user engagement through social media Nettby / VG

Andreas Roos, Product Manager Nettby, Nettby / VG

Tonje Løw Hansen, Product Manager for Topp

 Pondus

With well over 75,000 fans on Facebook Pondu has taken the step up in the Digital Elite series. Understanding how Pondu, Jokke and Lailas digital presence has increased product sales in a falling magazine market.

Pondus Editor, Tom Ostad

Digital Manager, Helge Birkelund

The head of this workshop are:

Nikki Schei is one of Norway's leading professionals within social media. He has for years been working on concept ideas and implementation on how social media is used in practice, both from a communicative and a marketing perspective. During last year's election campaign, he was employed by both TV2 and NRK as an expert in the area. Today he works in OXX with digital strategy, implementing and communication.

 Henriette Hedløv is also one of Norway's leading advisors in social media. She has a strong commitment as the leading character in the implementation of social media cases. Henriette works today in Halogen with communication and branding.