Program:

Dag 1: 23. september
Dag 2: 24. september

Program: 23. september:
08.00 – 08.45		Registrering, kaffe og te
08.45 – 09.00		Velkommen til SEM KONFERANSEN 2009 Åpning av konferansen ved fagpanelet
09.00 – 09.30		The European/International Search Engine Marketing picture       Anders Hjorth CEO Outrider EMEA
09.30 – 10.30		Universal Search Optimisation Looking at all the considerations around optimisation of Local Maps, Image, Video, Products Feeds and PR content, to make sure you are prominent on Google and then how this content can be utilized as best practice in SEO. Can universal search offer Branding for clients? This session would look to explore this and show examples of how this can be achieved and also how universal search content can improve traffic and sales delivery Jon Myers Head of Search / Associate Director at MediaVest
10.30 – 11.00		Pause – utstilling
11.00 – 12.00		Do you Super Search?  As CEO of the leading search company in the Nordic media market, Jesper will present his thoughts on the future of search. What differs Yellow Pages from Google, Kvasir and Yahoo? How can you maximize the effect from both directories and search engines? What kind of impact will mobile search have on the developement of the search market? And at last: How do white and yellow search become Super Search?   Jesper Kärrbrink President and CEO, Eniro
12.00 – 13.00		The Power of SEO A full introduction into SEO, covering all areas and basic principles: Successful site architecture and getting the technical areas right. Canonicalisation, internal linking, age of domain, hosting, URL structures, dealing with dynamic content etc etc On page SEO. Keyword and competitor research (best tools!), user behaviour and audience analysis. Keyword targeting and mapping and tips for writing content that is search engine optimised but not keyword spammed. Off page SEO. Old school link building techniques that still works, importance of relevancy of content when link building. Link BAITING and Online PR, how Online PR and SEO should go hand in hand, the power of generating links to your site by creating “social content”.   Lisa D. Myers Director, Verve Search Ltd, Founder, SEO-Chicks
13.00 – 13.45		Lunsj serveres i og ved utstillerområdet/ markedsplassen På markedsplassen møter du Norges fremste kompetanseleverandører og rådgivere innenfor SØK
13.45 – 14.45		SEO: From Best Practices to Advanced Tactics The fundamental, the unique and interesting data about how to structure pages and content, recommendations for link acquisition as well as diving deep on a few select expert-level topics.   Rand Fishkin CEO & Co-Founder, SEOmoz
14.45 - 15.00		Pause og utstilling
15.00 – 16.00		Top Tactics to "Beat" the Keyword Action: Timeless Classics Plus New Tricks With so much information flying around about paid search marketing, it's time to get back to basics. Experienced account managers understand that the complex keyword auction has dynamics that nearly always respond to certain "chess moves" they've been perfecting over the years. This keynote begins by explaining the complex evolution of the AdWords auction in particular, and then shows how and why certain powerful campaign management methods remain virtually unchanged over the years. From there, hot new methods will be covered, and finally, we'll look at tactics that fall into the category of "overrated." We'll cover bidding tactics, how to read analytics, statistical significance issues, ad testing, keyword methodology, complexity in the Quality Score algorithm... the works.   Andrew Goodman President, Page Zero Media
16.00 – 17.00		Google's Partnership with Webmasters Insights and actionable tips: Focusing on Google Webmaster Central. including Webmaster Tools, Accessibility: Not just for the blind! Learn how focusing on accessibility and annotations can make users and Googlebot happier   Adam Lasnik Search Evangelist, Google
17.00 – 17.15		Oppsummering og avslutning på dag 1 ved fagpanelet